About Us

Our Journey

Our journey began with a passion for motorsports and a keen understanding of the intricate relationships between brands and their audiences. Throughout our history, our work has been marked by a relentless pursuit of excellence and a commitment to creating win-win scenarios for sponsors and racers alike. RaceDayMarketing.com has become a premier destination for companies looking to make a significant impact in the fast-paced world of motorsports.

Our Mission

Our mission is clear: to connect companies and racers in partnerships that fuel success, on and off the track. Our leadership is defined by our strategic vision, industry expertise, and unwavering dedication to our clients.

Why Choose Sponsorship?

Hospitality has become a regular part of business, and although it’s always a treat, a sponsorship package can offer something a bit different for all involved.

Every race day can offer a free bar and a view from the balcony, but only a sponsorship package can put your name before a race or let you and your guests present the winning connection with the prize. As well as furthering the awareness of your brand as outlined earlier, it also gives your guests a unique experience to remember. All the more reason to call you next time!

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Benefits of Racing Sponsorships

Brings the Brand to Life

Brands are made up of more than just logos or the products they sell. Great brands are made up of experiences. Bringing the brands you sponsor to life with a real-life experience at the track will create brand awareness and salience. And at race events, you’ll be able to seamlessly incorporate and activate the brand in a setting their customers are likely already involved in.

More Fun = More Results

Motorsports events give you the chance to be your most creative and have fun thinking outside the box. Be unique! What kind of event would win you over for this brand? Plus, branded events are one of the best sales techniques with nearly 75% of customers who attend a brand event being more inclined to purchase the product. More fun + more creativity = more results!

Support Your Own Brand

You’re in an influencer partnership with the sponsor, which means that a brand win for them is also a brand win for you! You’ll be able to shape this event to your brand image and growth needs, too. Add an email list sign-up to one of your giveaways or ask people to tag you on Instagram when people post from your booth. Make sure you visit to give them a reason to take a selfie and provide a cool backdrop and a trophy for their own winner’s circle experience with you!